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Real Estate Atlas Property Fund

Insight agents analyze investor sentiment and Closer handles property fund inquiries, delivering 12× return on their Konvrt investment.

Atlas Property Fund manages a $200M commercial real estate portfolio and needed a scalable way to engage accredited investors. Konvrt's Insight agent tracks investor behavior and sentiment, while Closer handles complex fund inquiry conversations.

InsightCloserQualify
12×
ROI
$32M
Investor pipeline

Atlas manages a $1.2B multifamily portfolio across twelve markets, and every property website captured leads into a different PMS. Prospects who toured in Dallas would get re-marketed in Phoenix because the data never connected. Leasing agents were cold-calling from stale lists and losing an estimated 38% of qualified tours to faster-responding competitors.

Konvrt centralized intake with Scout engaging website visitors within three seconds and Nurture running unified, market-aware follow-up across SMS and email. Insight surfaces the highest-intent prospects each morning, grouped by property, so leasing agents walk into the day with a prioritized call list instead of a generic CRM queue.

Atlas had 12 property sites on three different PMS platforms. Konvrt's integration team built a unified connector that normalized lead data from Yardi, AppFolio, and Entrata in under three weeks. Leasing managers kept their existing workflows — they just started getting better leads, faster.

12×
ROI
$32M
Investor pipeline
200+
Investors engaged
28%
Conversion to commitment
Konvrt didn't replace our leasing team — it finally gave them a fair fight. Our agents now hear from prospects within minutes instead of days, and we've cut tour no-shows by almost half.
Marcus Holloway
Director of Leasing Operations, Atlas Property Fund

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