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B2B SaaS Fieldwork AI

Automated after-hours engagement captured leads the team was completely missing — resulting in a 248% pipeline increase.

Fieldwork AI's sales team was only available during business hours, missing 60% of inbound leads that came in evenings and weekends. Konvrt's Scout agent captured these leads instantly, while Qualify ensured only high-intent prospects reached the team.

ScoutQualify
248%
Pipeline lift
2.1×
Demo conversion

Fieldwork sells an AI-native field service platform to SMB trades — plumbers, HVAC contractors, electricians. Their challenge wasn't generating leads; it was that 70% of trials never activated past the onboarding wizard. The team was one growth engineer deep, and there was no capacity to run personalized activation nudges at the volume they needed.

Konvrt deployed Nurture and Scout in tandem. Scout watches in-product behavior and pings trial users who stall on key steps; Nurture runs a week-long multi-channel activation program that adapts based on which integrations a user has connected. Stuck users get help videos; engaged users get upsell offers for the paid tier.

Setup was under a week. Konvrt integrated with Fieldwork's Segment event stream on day one and was firing personalized nudges by day four. The growth engineer spent most of the first sprint writing playbooks, not plumbing. Ongoing tuning happens through Insight's weekly reports instead of eng tickets.

248%
Pipeline lift
2.1×
Demo conversion
60%
After-hours leads captured
14 days
Time to ROI
We went from one growth engineer manually writing nudge emails to a 24/7 activation engine that talks to every trialist like it's their account manager. Our trial-to-paid rate jumped 3x in the first quarter.
Dana Okafor
Head of Growth, Fieldwork AI

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