Horizon Realty Group manages 40+ active listings and was struggling to respond to the volume of buyer inquiries. Konvrt agents now handle first contact, pre-qualify buyers based on budget and timeline, and schedule showings automatically.
Horizon's 140 residential agents were spending 60% of their day on lead triage — fielding Zillow and Realtor.com inquiries, confirming tour times, and chasing pre-approval docs. High-volume agents were burning out; new agents couldn't keep up and were churning within their first six months.
Konvrt's Scout handles initial inquiry response within seconds across web, email, and SMS. Qualify runs a rapid buyer readiness check — budget, timeline, financing status — then Nurture handles the long tail of 'not yet' buyers with automated drip sequences tuned to listing inventory in their target zip codes. Agents only see leads that are tour-ready.
Horizon rolled out in two waves: the top 20 agents piloted for 30 days, then the rest of the brokerage onboarded in week five. Integration with Follow Up Boss, Dotloop, and MLS Grid took about two weeks. Agents got 15 minutes of training — the agents do the learning curve for them.
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