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B2B SaaS Prism Analytics

Deployed Scout to capture product-led growth signups and Closer to handle enterprise deal negotiations — achieving a 4.2× lift in trial-to-paid.

Prism Analytics had a leaky PLG funnel — thousands of trial signups but low conversion. Konvrt's Scout agent engages trial users at key activation moments, while Closer handles enterprise prospects with personalized pricing and negotiation flows.

ScoutCloserInsight
4.2×
Trial-to-paid lift
$890K
Added ARR

Prism sells enterprise BI software, and their sales cycle averaged 147 days with fourteen stakeholders per deal. Their five-person SDR team was triaging 2,000+ inbound leads per quarter — most would never convert, but the few that would were getting lost in the noise. Meanwhile, VP-level prospects were waiting four to six days for a first touch.

Konvrt deployed Qualify to score inbound leads against Prism's ICP in real time, with extra weight given to title, company size, and tech stack signals from 6sense. Executives get routed to a human AE in under five minutes; mid-market leads get a Nurture sequence; low-fit leads get politely disqualified. Closer handles the late-stage multi-threading with stakeholder-specific messaging.

Two-week rollout. Prism's RevOps team mapped Konvrt scoring logic to their existing MEDDPICC framework, then integrated with Salesforce, Outreach, and 6sense via native connectors. SDRs kept their quota targets — they just started hitting them while doing half the prospecting work.

4.2×
Trial-to-paid lift
$890K
Added ARR
38%
Enterprise close rate
6 days
Avg. deal cycle
We'd tried two other AI SDR tools before Konvrt and they both treated every lead like a $50K MRR opportunity. Konvrt actually learned our ICP. Our sales-accepted-lead rate doubled and our SDRs are finally working the leads that deserve their time.
Ravi Patel
VP of Revenue Operations, Prism Analytics

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