Sonique Audio, a premium headphone brand, was losing customers after first purchase. Konvrt agents now handle post-purchase onboarding, proactively suggest compatible accessories, and re-engage customers who haven't purchased in 90+ days.
Sonique sells premium wireless headphones at $299-$549 — a long-consideration-cycle DTC product. Their Shopify store was converting at 1.8%, and the team suspected a huge chunk of abandoned carts came from unanswered product questions. Live chat was only staffed 9-5 ET, which meant Asian and European shoppers got radio silence.
Konvrt deployed Scout on the Sonique product pages and cart flow, trained on the full product catalog, audio spec sheets, and return policy. Scout handles 'will these fit my ears?' and 'how's the noise cancellation vs. Bose?' in real time, 24/7. Nurture picks up abandoned carts with product-specific nudges — not generic 'you left something behind' emails.
Sonique's Shopify integration was plug-and-play — live in two days. The hard work was spending a week feeding Scout every spec document, review transcript, and YouTube reviewer comparison the team had. Ongoing product launches now include a 'train Scout' checklist item.
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