Stratum Cloud was drowning in unqualified leads and slow follow-ups. After deploying all five Konvrt agents, they automated their entire inbound funnel — from first touch to booked meeting — and saw immediate, measurable results.
Stratum sells developer infrastructure — observability tooling for platform engineering teams. Their challenge was a classic PLG paradox: developers signed up for free trials in droves, but the team had no signal on which ones were actually paying-customer material versus tire-kickers. Sales reached out to everyone and wasted 80% of their energy on accounts that would never convert.
Konvrt deployed Insight to score trial accounts based on product usage telemetry: teams deploying to production, companies with 10+ active engineers, organizations integrating with enterprise observability stacks. Only accounts scoring in the top quartile get routed to a human rep; the rest get a Nurture sequence with self-serve upgrade paths.
Stratum's data was already flowing through Snowflake, so Konvrt connected via reverse ETL through Hightouch. The scoring model was trained on 18 months of historical conversion data. From signed contract to fully deployed was 17 days.
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